Frankly, we would look pretty stupid if we made oatmeal, but didn't have an apple cinnamon flavor. This is different though...picture that brown paper packet of sugar you nostagically think of when you think of apple cinnamon oatmeal. Now, picture throwing that in the garbage and starting over. That's what GFB did when they reinvented this flavor using real, quality, simple ingredients, and with 10, 10! grams of protein. It's time to grow up.